Health Care Case Study
Hearing Plus
Scaled with Smart Digital Strategies
Health Care
₹27 Lakhs
Monthly Profit
67%
Lower CPA
93%
MQL Leads
The Insight
₹27 Lakhs Monthly Profit & 67% Lower CPA: How Hearing Plus Scaled with Smart Digital Strategies
Client Overview
Hearing Plus is a leading provider of hearing aids and audiology services in India, specializing in advanced hearing solutions for individuals with hearing impairments. With multiple centers across the country, the brand aims to provide high-quality hearing aids and expert consultations to improve the quality of life for its customers.
Challenges
- High lead acquisition costs were impacting overall profitability.
- Difficulty in reaching the right audience actively searching for hearing solutions.
- Google Ads campaigns were generating traffic, but CPC (Cost-Per-Click) was too high.
- Conversion rates needed improvement to ensure better lead-to-customer conversions.
Our Approach
- Optimized Google My Business (GMB) to enhance local search visibility and drive footfall.
- Precision-targeted Google Ads with smart bidding strategies to attract high-intent users.
- Reduced CPC (Cost-Per-Click) through continuous ad optimization and strategic budget allocation.
- Created mobile-friendly landing pages optimized for conversions, ensuring a seamless user experience and higher lead capture rates.
Results
- Consistent Profit Growth – Generated ₹27 lakhs in profit every month.
- Higher Conversion Rates – Improved conversion rate from 18% to 20%.
- Reduced Lead Acquisition Cost – Brought down the targeted CPA (Cost-Per-Acquisition) from ₹1320 to ₹430, significantly improving profitability.